Fortune White Papers:
Judith Ingalls on design

Color Conveys Meaning:

Commercial interiors symbolically convey meaning by creating a specific dynamic around corporate image - conservative, trustworthy, high-energy, casual, upbeat, etc.

In visual experiences, harmony is identified as something that is pleasing to the eye. Color harmony helps to create a sense of order and balance in the visual experience of a space. Color interaction among each surface, area, and quantity, affects design strength.

The successful use of color in interiors comes from knowledge of color basics, the translation of color language, and the effect of proportion and scale with the use of color in a given space.


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