Fortune White Papers:
Judith Ingalls on design

The Power of Color
The successful use of color in a commercial interior is the most vital element in establishing the visual order that gives a space its identity. However, the power of color goes beyond the visual experience. The importance lies in understanding the target audience of a given environment, and how color can impact their attitude and spirit. (DOWNLOAD)

Not Just a Pretty Face
A beautiful commercial carpet installation relies on more than just a pretty face. This sequel to a previous white paper addresses topics such as primary and secondary backing options, installation and maintenance. A little knowledge about the variables in carpet construction below the face can be helpful. (DOWNLOAD)

Color Conveys Meaning:
Commercial interiors symbolically convey meaning by creating a specific dynamic around corporate image - conservative, trustworthy, high-energy, casual, upbeat, etc. (download)

Specification of Carpet:
Proper specification of carpet can be challenging, given the array of choices available and the factors that must be taken into consideration. (download)

Shades of Green:
As momentum builds in the design community for sustainable design practices, it becomes important to make as many decisions as possible to support the intent of sustainability. (download)

Backing Comparison:
Fortune offers a variety of carpet backing options. Whether your specification calls for our standard broadloom Actionbac, Tile or BioCel backing with attached cushion, all backings result in outstanding performance over the life of your carpet, and are CRI Green Label Plus certified for low VOC emissions.
(download)